网络社会视角下的城市意象理论辨析与规划应用

doi:10.13959/j.issn.1003-2398.2023.01.009

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摘要在信息技术深度融合的网络社会进阶中，移动互联网支撑城市环境的即时共享与未来愿景，非在地的空间感知生成元宇宙类现实/虚拟的城市意象，网络媒介叠加于建成环境主/客观作用的传统经验感知，形成感知拼贴、地方再构、时间重叙、认知分异的意象特征。研究通过梳理互联网语境下的城市意象研究，揭示网络社会背景下城市意象的先验式建构过程，发现了意象节点偏离于城市社会经济活动峰值区域的一般规律，并归纳了互联网环境下城市意象研究的图片、文本和轨迹等应用素材，以丰富人本主义城市设计理论。

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	赵渺希
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关键词 ：网络社会, 互联网媒介, 城市意象, 空间感知

Abstract：This paper elaborates on the urban image in the Internet era. The city image generally reflects people's collective memory of the characteristic elements of the built environment. Image expressions and people's perceptions directly influence regional marketing strategies and urban planning and construction. In the progression of the network society with the deep integration of information technology, various Internet media and "machine eyes" of computer vision algorithms extend the range of human perception, while mobile Internet supports the instant sharing and future vision of the urban environment. The network media superimpose on the traditional experience of the built environment's subjective/objective role in perception, forming a perceptual collage, spatial reconstruction, temporal rearrangement, and cognitive differentiation of city image. By combing city image research in the Internet context, this paper reveals the a priori construction process of city image in the context of the network society, discovers the general rule that hot image nodes deviate from the peak area of urban socio-economic activities, and summarizes how materials such as pictures, texts, and trajectories have applications to city image research in the Internet environment in order to enrich humanistic urban design theory. In conclusion, the creation of city image under the network society should pay attention to the preference of elements of net attractions and the conceptual differentiation of living scenes among various groups of people, discover the common cognition of local culture, and focus on the progression from instrumental rationality to value rationality, which is also an important issue for planning and design in the new era.

Key words： network society internet media city image spatial perception

收稿日期: 2021-07-26

PACS:

K901.6

基金资助:国家自然科学基金面上项目（52178037）

作者简介: 赵渺希（1979—），男，湖南湘潭人，博士，教授，博士生导师，主要研究方向为城市意象、城市网络、城市与区域规划。E-mail:arzhao@scut.edu.cn。

引用本文:

赵渺希, 陈汝霜. 网络社会视角下的城市意象理论辨析与规划应用[J]. 人文地理, 2023, 38(1): 71-78. ZHAO Miao-xi, CHEN Ru-shuang. THEORITICAL PROGRESS AND PLANNING PROSPECT OF CITY IMAGE IN THE NETWORK SOCIETY. HUMAN GEOGRAPHY, 2023, 38(1): 71-78.

链接本文:

http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2023.01.009 或 http://rwdl.xisu.edu.cn/CN/Y2023/V38/I1/71

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